Branding & Design
Brand preference plays a crucial role in the B2B decision-making process. By developing a thoughtful corporate identity and engaging storytelling, we work together to create a brand that stands out and instills trust.
Client
Device
Service
Branding, Website, Content, Socials
Result
+ 100% website visitors
+275% social media followers
+ 45% reach among the relevant target audience
ABOUT DEVICE EUROPE
Device Europe is a leading European ITAD (IT Asset Disposition) solution partner, specialized in sustainable IT solutions for companies looking to renew and green their technological infrastructure. The company offers innovative products and services that help businesses reduce their ecological footprint while meeting the highest standards of data security and environmental protection. Device Europe is a pioneer in facilitating sustainable IT solutions within the European market, with a strong focus on both technological innovation and customer service."
THE CHALLENGE
Device Europe wanted to strengthen its brand (www.deviceeurope.com) reposition to better align with the growing focus on sustainability, technological innovation, and service solutions within the B2B market. While they were strong in product development and sales, they lacked a consistent brand identity that reflected their vision and values, particularly in service areas such as ITAD. The goal was to not only make their brand visually stronger but also to communicate a clear message that distinguishes them from competitors and appeals to both existing and new customers.
THE SOLUTION
DeClubb developed a customized branding process that began with a comprehensive brand strategy. We analyzed the market, competitors, and the positioning of Device Europe. We then designed a new visual identity that reflects both the innovative and sustainable aspects of the company. This included a new logo, color scheme, typography, and a completely rebranded website. Additionally, we created a brand story that reinforced the core values of the company – innovation, sustainability, and customer focus.
From this new brand identity, we also developed a range of marketing materials to consistently present the brand and support sales. This included:
- Website
- Company presentations
- Banners
- Sales leaflets
- Brochures
- Flyers
- Merchandise
- Social media designs (for LinkedIn)
- E-mail signatures
These branding and marketing materials not only helped to reinforce the new brand identity but also support the sales teams of Device Europe. By providing clear and attractive communication about their products and services, sales conversations can be conducted more efficiently, and potential customers can be convinced more quickly.
THE RESULT
The new branding and supporting marketing materials have helped Device Europe improve its brand consistency and create a stronger connection with its target audience. This resulted in a 100% increase in website visits in the first six months following the launch and a 275.9% increase in social media followers. Thanks to the enhanced sales support, the number of closed deals rose, and Device Europe succeeded in establishing new partnerships with large companies that prioritize sustainability.
“DeClubb has helped Device Europe renew and strengthen our brand identity. Their strategic approach has led to a doubling of website visits and a significant increase in social media followers. Thanks to their work, we now have a stronger market position and have successfully established new partnerships.”
