Gylian

RENEWTECH

B2B LEADGENERATIE

Client

Renewtech

Service

Branding, Website, Content, Socials, Campaigns, Marketing Automation

Result

+125% leadgeneration
+25% revenue increase

ABOUT Renewtech

Founded in 2019 by Roger van Norden, Renewtech quickly grew into a leading company in the circular IT sector, with approximately 50 employees. The company focused on strengthening its brand and generating valuable leads to ultimately achieve a successful sale.

THE CHALLENGE

Renewtech wanted to strengthen its brand in European markets such as Italy, France, Switzerland, Germany, and Spain with profitable campaigns. The company needed to quickly become visible as an authority in the circular IT sector. Additionally, there was a need for an effective strategy to support sales and generate valuable leads.

THE SOLUTION

To address these challenges, we took the following steps:

  • Strong brand identity and website: We designed a new website and created a strong brand identity. This helps Renewtech position itself as a market leader and authority in the circular IT sector.
  • International expansion: Renewtech has gained a strong presence in the European markets, leading to increased brand recognition and valuable leads.
  • Content creation and thought leadership: We develop content that is valuable for both the sales team and online visibility. This includes thought leadership articles and other marketing materials that highlight Renewtech's expertise.
  • Automated lead funnels with HubSpot: We have implemented an advanced lead funnel via HubSpot, ensuring a streamlined and profitable flow of marketing leads.
  • Events and partnerships: We have positioned Renewtech at relevant events, developed marketing materials, and established partnerships with companies such as Cisco Refresh and Fortinet.

“DeClubb has played a significant role in our rapid business growth, resulting in a successful company acquisition. Thanks to their effective lead generation, automated funnels, and targeted campaigns, we were able to quickly position ourselves as an authority in the European markets. The constant flow of quality leads has not only accelerated our sales but also prepared us for a successful acquisition.”

Roger van norden

Renewtech

THE RESULT

The approach has brought significant benefits to Renewtech. The company has gained a strong presence and increased brand recognition in the European markets. Renewtech is recognized as a leading player in the circular IT sector. The automated lead funnel has ensured a constant flow of quality leads. Ultimately, this has led to a successful acquisition by a specialist in circular IT, achieving Renewtech's strategic objectives.

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DEVICE

Branding & Design

Brand preference plays a crucial role in the B2B decision-making process. By developing a thoughtful corporate identity and engaging storytelling, we work together to create a brand that stands out and instills trust.

Client

Device

Service

Branding, Website, Content, Socials

Result

+ 100% website visitors 
+275% social media followers 
+ 45% reach among the relevant target audience 

ABOUT DEVICE EUROPE

Device Europe is a leading European ITAD (IT Asset Disposition) solution partner, specialized in sustainable IT solutions for companies looking to renew and green their technological infrastructure. The company offers innovative products and services that help businesses reduce their ecological footprint while meeting the highest standards of data security and environmental protection. Device Europe is a pioneer in facilitating sustainable IT solutions within the European market, with a strong focus on both technological innovation and customer service." 

THE CHALLENGE

Device Europe wanted to strengthen its brand (www.deviceeurope.com) reposition to better align with the growing focus on sustainability, technological innovation, and service solutions within the B2B market. While they were strong in product development and sales, they lacked a consistent brand identity that reflected their vision and values, particularly in service areas such as ITAD. The goal was to not only make their brand visually stronger but also to communicate a clear message that distinguishes them from competitors and appeals to both existing and new customers.

Website mock up
Website Mobiel

THE SOLUTION

DeClubb developed a customized branding process that began with a comprehensive brand strategy. We analyzed the market, competitors, and the positioning of Device Europe. We then designed a new visual identity that reflects both the innovative and sustainable aspects of the company. This included a new logo, color scheme, typography, and a completely rebranded website. Additionally, we created a brand story that reinforced the core values of the company – innovation, sustainability, and customer focus.

From this new brand identity, we also developed a range of marketing materials to consistently present the brand and support sales. This included:

  • Website
  • Company presentations
  • Banners
  • Sales leaflets
  • Brochures
  • Flyers
  • Merchandise
  • Social media designs (for LinkedIn)
  • E-mail signatures

These branding and marketing materials not only helped to reinforce the new brand identity but also support the sales teams of Device Europe. By providing clear and attractive communication about their products and services, sales conversations can be conducted more efficiently, and potential customers can be convinced more quickly.

Flyer mock up dark background
Roll up banner

THE RESULT

The new branding and supporting marketing materials have helped Device Europe improve its brand consistency and create a stronger connection with its target audience. This resulted in a 100% increase in website visits in the first six months following the launch and a 275.9% increase in social media followers. Thanks to the enhanced sales support, the number of closed deals rose, and Device Europe succeeded in establishing new partnerships with large companies that prioritize sustainability.

“DeClubb has helped Device Europe renew and strengthen our brand identity. Their strategic approach has led to a doubling of website visits and a significant increase in social media followers. Thanks to their work, we now have a stronger market position and have successfully established new partnerships.” 

Jeroen van der Toorn

Device

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